New York Writer
Steve Greechie, MBA, MSLIS, MA
Writer for Business and Personal Affairs


The Merchant's Companion, 1715

ALA-SEM Announces The Community Tradition Campaign

From The Annual Report of the American Lung Association of Southeastern Massachusetts [a local affiliate of The American Lung Association] 1985-1986

ALA-SEM's financial development campaign offers the opportunity to promote the public welfare through investment in the country's foremost community health organization, The American Lung Association. Since its beginning, ALA-SEM has been dependent on other organizations for a facility. Despite the cooperation we have received from businesses, hospitals and schools, the lack of our own space has been an impediment. In response, we've taken on the mission to establish suitable headquarters. Our goal is to raise half a million dollars to finance our new Middleboro facility - a building designed not only to house ALA-SEM offices, but to serve as an educational hub in the public service.

The centerpiece of the new facility will be a conference room accommodating seventy. This space will allow us to schedule workshops, clinics and seminars in response to community need, rather than at the convenience of cooperating institutions. It will allow ALA-SEM to host, rather than merely to arrange, these events. In addition, the room will be used for meetings of the Board of Directors, Associate members, and executives.

From the point of view of the individual with lung disease, as well, a dedicated space is essential. We're accustomed to facilities designed for specific functions - residential, vocational, social, or spiritual. Unfortunately, the disabled community must meet in spaces designed for other purposes - often, spaces not conducive to discussion. This circumstance inhibits the rehabilitation process and trivializes the issues. Acknowledging the handicapped community's dignity is central to the Lung Association's mission.

Use of the conference space will not be limited to ALA-SEM's functions: it will be available to other organizations addressing pulmonary health, groups concerned with a wide range of issues.

Our new building will also meet an immediate need for office space. We've outgrown our offices, and we even lack storage space for the educational material we distribute. The decision to relocate was based on physical necessity as well as on principle.

While the ALA was initially founded to fight tuberculosis, we shifted our focus to areas such as occupational health and marijuana education. Establishing a permanent facility continues our policy of adapting to changing needs. The Community Tradition Campaign will allow us to keep protecting the health of a million people.

If our friends refuse us, we have nowhere to turn. We depend on that commitment to the public well-being that has always been a community tradition in America.

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